Building a brand & creating an emotional connection

Building a brand from the ground up is like starting with a blank canvas. It requires a deep dive into both the founder's personality and the core identity of the brand. This was exactly the case with Lumiar, the unique jewelry brand founded by Carina Maciel. Her vision, filled with meaning, sensitivity, and personal style, became the heart of the brand we helped shape. From the brand's name, which was inspired by Carina herself, to the development of the visual identity, every element was crafted to reflect the essence of Lumiar. We worked closely with her to bring her vision to life, creating a comprehensive brand guide that included editorial direction and suggestions for the brand's narrative and content strategy. This process is about more than just aesthetics—it’s about creating an emotional connection with the audience, ensuring that the brand story is not only authentic but also resonates with its target market. In today’s landscape, where storytelling and brand identity are crucial, every detail matters in shaping a brand that stands out and leaves a lasting impression.