Brand strategy & table styling

Instagram has proven to be a remarkable platform for fostering meaningful connections, and it was through this space that I met Havenna, the founder of Have & Co.. She reached out to me, sharing her story and vision for her brand. Inspired by her passion and determination, I was eager to support her in launching Have & Co. and knew we could create something truly special together.

While the brand's foundation was set, Havenna needed a comprehensive launch strategy. We started by refining the color palette and intuitively defining the brand’s positioning to resonate deeply with its audience. I prepared a detailed presentation, and we had the opportunity to meet in person for the first time on the day of the presentation.

Her enthusiasm for the project was immediate. She embraced the concept wholeheartedly:

“Meals without beautiful tables & strong relationships are boring.”

Our goal for the launch campaign was clear—to highlight that gathering around a table is more than just a meal; it's a sensory and emotional experience that nourishes the eyes, the stomach, and the heart. It’s about fostering strong, genuine connections among friends, family, and loved ones.

The next phase of our collaboration was organizing the first photoshoot for Have Home & Co.. After a thorough pre-production meeting, we finalized the location and photographer, both carefully chosen by Havenna. To enhance the setting, I brought some of my personal items, a touch I often add to ensure authenticity and warmth in the styling process.

We faced the exciting challenge of styling the entire collection, creating beautiful tablescapes that truly brought the brand's vision to life. The process was seamless, and the creative synergy between us was evident in every detail, even down to our matching outfits!

I am incredibly grateful for the opportunity to work on this beautiful project, for Havenna's trust in my expertise, and for being able to support another entrepreneur in taking a significant step toward achieving her dreams. Explore the stunning collection of tableware at www.havehome.com.