Maximizing a Brand’s Potential

What should you do when a brand is fully prepared, with a clear direction, excellent products, and all the necessary elements in place? Sometimes, it just needs that final touch to truly differentiate itself, and that was the case with Valsa.

Valsa came to me with a solid foundation: a well-designed logo, a strong visual identity, a fully functional website, high-quality products, and a clear vision for the future. Raquel Souza, the founder, combined her diverse expertise as an engineer, designer, artist, and branding expert to build something truly unique. Her refined taste and pragmatic approach made it easy for us to connect and collaborate.

But with all these elements in place, what was missing? In my professional opinion, the brand’s positioning could be more distinctive. Valsa isn’t just about selling tableware; it’s about offering "Table Art"— art that elevates the dining experience.

After a detailed analysis, People Lover Studio identified this gap and suggested a more artistic approach to highlight Valsa’s "Creative Path." I presented various ideas, references, and inspirations to further refine the brand’s positioning.

Raquel wholeheartedly embraced this direction and has infused her creativity into every piece of promotional material and photoshoot since. We collaborated on three photoshoots with the talented photographer Matheus Grillo, each perfectly capturing Valsa’s distinctive vision.

Discover the full range of Valsa exceptional table art at: www.valsahome.com.