Developing a Successful Branding Strategy: A Step-by-Step Approach

When a career change turns passion into profession, the right branding strategy can make all the difference. This was the case with Mariane, who approached me with a vision of transitioning from her career in education to becoming a landscape designer. The project was both inspiring and challenging, as it required us to work at her pace while respecting her enthusiasm for embarking on a new journey.

Here’s how we developed the branding for her new venture, Meu Jardim, step by step:

1. Understanding the Vision: The first step was to deeply understand Mariane’s vision. Transitioning from education to landscape design meant aligning her passion for nature with her new professional identity. This involved extensive discussions to ensure that the brand would reflect her personal and professional aspirations.

2. Creating the Brand Name: Naming is a critical component of any brand. We wanted a name that was not only memorable but also evocative of Mariane’s new direction. After exploring various options, we settled on "Meu Jardim," a name that perfectly encapsulates her dedication to creating personal, beautiful outdoor spaces.

3. Developing the Branding Strategy: With the brand name in place, the next step was to craft a comprehensive branding strategy. This involved defining the brand’s mission, values, and unique selling propositions. We focused on positioning Meu Jardim as a brand that transforms ordinary spaces into extraordinary gardens, blending creativity with professional expertise.

4. Designing the Logo and Visual Identity: The visual identity needed to resonate with the brand’s ethos. We designed a logo that was both elegant and reflective of nature, using colors and shapes that evoke the beauty of garden spaces. The visual identity extended to other brand elements, ensuring consistency across all touchpoints.

5. Defining Communication Style and Tone of Voice: Communication is key to building a strong brand. We developed a communication style and tone of voice that would connect with Mariane’s target audience. The tone was warm, professional, and inviting, designed to make clients feel confident in her ability to bring their garden visions to life.

6. Creating Client Materials: To ensure that Meu Jardim had a professional presence, we developed all necessary client materials, including business cards, brochures, and a website. These materials were designed to be visually appealing and aligned with the brand’s overall identity, providing a cohesive experience for potential clients.

7. Launching the Brand: With all elements in place, we launched Meu Jardim into the market. The launch was carefully timed and executed to maximize impact, and the response was overwhelmingly positive. Mariane’s new brand quickly gained traction, establishing itself as a trusted name in landscape design.

Today, Meu Jardim has successfully established its presence, and it is incredibly rewarding to witness the growth and success of a brand we crafted together. By following these steps, we ensured that Meu Jardim not only reflected Mariane’s passion but also positioned her for long-term success in her new career.  Explore her exceptional work at https://www.meujardim.club/.